The DATA that mathers

Sentivo is the world’s only source of pure sentiment data. We don’t scrape it from social feeds. We don’t twist it out of market noise. We capture it straight from people. On this page, you’ll find key contextual data necessary to understand the full picture.

Our Featured Studies

Visual representing Gen Z's digital native nature

Gen Z: Purchasing Power

A Generation with $360 Billion in Direct Spending Power. Generation Z is a transformative force in the consumer landscape, dictating new rules for brands

Key Insight: 72% buy based on values and social causes
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Graph representing Gen Z consumer trends

Gen Z: Mindset & Values

This is a Generation of Pragmatic Idealists. Shaped by constant information and global challenges, Gen Z blends realism with a fierce drive for change.

Key Insight: 37% have sought mental health therapy.
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